The challenge
The Y does a lot of good for a lot of families, and its storytelling needed to catch up. Four fundraisers were on deck at once: a swim challenge, a charity ride, a golf tournament and the end-of-year appeal.
What we did
- Video
- Social
- Campaign design
The thinking
One shoot day, planned like a content calendar. Every interview and portrait was captured with a campaign already waiting for it.
The result
134+
assets from one shoot day
Video, social and print for Swim Challenge, Cycle for Your Cause, the Golf Tournament and the end-of-year appeal.
